The puristic booth design with its amorphous shape puts the focus on the exhibits for bathrooms and kitchens. The various materials interact harmoniously: matte wall surfaces versus elements made of white acrylic. The high-gloss floor is reminiscent of the mirrored surface of a lake, encompassed by organically shaped carpet inlays.
Moving bubbles, which seem to flow down the walls, draw the visitors’ attention to the projected key words.
Large-format portraits in black and white symbolize the close relationship with the target group.
The open communication area, which can be reached via a curved staircase portal, offers a peaceful haven. Here, seating invites visitors to linger in the bustling trade fair atmosphere with a view of a water basin where faucets show off their spray pattern.